I’m a bit late in responding to the LEGO® Friends line. I have mixed feelings. I played with LEGO® as a child, had the cool wheels set and the standard bricks.

I’m sure they did a lot of research (hopefully?) and even focus groups before launching this line. But… we already have DUPLO® for oversized “people”. We even have a Dora at home (my son wanted something from the set and Dora was… “okay”). 😉
What I don’t get is, why do these figures have to be so different from the basic minifig? The storm troopers and other special minifigs are just great. Having sets that would be interchangeable with and able to take advantage of the supposed “boys” sets would be so cool. A number of studies show that girls develop fine motor skills earlier than boys (boys get the avantage in gross motor skills instead – running, climbing). So, why do the girls LEGO® figures need to be bigger, smoother (rounder?), DIFFERENT than the entire minifig universe already in existence?
I really like the geisha, viking and other female minifigs they’ve been releasing in the random packs (go ahead and feel every package to see if you can find the unique weapon, hat, specialty item for the one you really, really want. lol).
Don’t get me wrong, I still like some princesses. I just find it sad that LEGO® has decided to reinforce stereotypes with fashion trendy, stylized sets that don’t mesh well with the existing sets. I’m definitely for more female characters, stuff that girls can look at and want to play with. But, I want it to go with the sets I already enjoy building and playing with with my son.
http://www.businessweek.com/magazine/lego-is-for-girls-12142011.html
I’m definitely the wrong target audience for these sets. They look chunky, clunky – far less detailed and just garish in color (how amusing is it that some people wanted these sets to get the color to do Perry the Platypus?). Then again, I find that I seek the middle ground in the toy universe in general. Not particularly caring for the ultra-militaristic for boys or the ultra-princessy for girls. To each their own I suppose.